Katharine Hamnett Queen T Shirt Fashion
When Maria Grazia Chiuri sent her 'We should all exist feminists' T-shirt downwardly the Dior catwalk in her very commencement drove for the French way business firm in Oct 2016, she reignited the flame for bringing politics into our everyday wearable. Since then, we accept seen an entire feminist T-shirt movement, Trump-influenced memorabilia en masse, a pro-Eu hoodie from Vetements and many, many more examples of politically motivated mode, mostly, in the grade of the slogan T-shirt.
Of course, Grazia Chiuri did not invent the slogan tee and this is not simply some other Nineties throwback – these are pieces of clothing that have been allowing us to subtly send letters since as far back every bit the 1960s.
Information technology is exactly this that will exist the focus of The Mode & Fabric Museum'due south latest exhibition. 'T-Shirt: Cult | Civilisation | Subversion' – opening on ix Feb – will chart the T-shirt's revolution via 200 archival pieces, hoping to evidence how simple words on a garment can assist bring about social and cultural change.
It all began in the 1960s when a shop chosen Mr Freedom on the Male monarch's Road in Chelsea sold Disney-inspired slogan tees. Vivienne Westwood took the trend a stride further the next decade with politically motivated T-shirts, simply it was in the 1980s that the slogan tee really came into its ain with Katharine Hamnett's infamous designs.
"That T-shirt gave me a phonation," Hamnett said of the moment she shook hands with so Prime Government minister Margaret Thatcher while wearing a T-shirt that read '58% don't want Pershing', an anti-nuclear statement. That stunt made Hamnett's T-shirts must-haves and the idea was copied everywhere, think 'Frankie says relax' and 'Cull life'.
"I wanted to put a really large message on T-shirts that could be read from twenty or 30ft abroad," Hamnett told The Guardian. "Slogans work on so many unlike levels; they're almost subliminal. They're likewise a way of people aligning themselves to a cause. They're tribal. Wearing i is like branding yourself."
This idea of wearing a political message on your clothing certainly hasn't gone away – remember when the Fawcett Committee teamed up with Elle and Whistles for the 'This is what a feminist looks like' campaign or the MP Caroline Lucas' 'No more Page Three' House of Commons protest? But it is not all been nigh politics; in 2006, Henry Kingdom of the netherlands injected some fun into the idea with his irreverent slogan tees.
'Cause me pain Hedi Slimane' and 'Do me daily Christopher Bailey' were but ii of The netherlands'southward iconic slogans which have become synonymous with the designer, so much then that just a few seasons ago – for his 10th anniversary – models came downwards the catwalk in 'Let'south breed Bella Hadid', 'Give usa a toss Karlie Kloss' and 'I'grand yours for a tenner Kendall Jenner'.
"Hamnett's T-shirts were very much about an upstanding message or a political message," Holland said in 2006. "Mine are much more a flake of fun, a bit tongue-in-cheek and a way for the fashion manufacture to laugh at itself."
And Holland was not the only designer to revisit the idea. Grazia Chiuri showed her first collection for Dior in October 2016 with the 'We should all be feminists' white tee outshining even the nigh cute of the tulle gowns. Vetements, DKNY and Alexander Wang take too been on the slogan-T-shirt bandwagon for the last few seasons.
So whether it's a political or a mode argument you want to brand, we advise you say it with a slogan this jump. Shop our 15 favourites below.
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